Understanding key performance indicators (KPIs) is essential for game publishers, developers, and investors in the constantly changing world of live gaming. These metrics offer valuable insights into player behavior, revenue generation, user engagement, and the overall success of live service games. You may be familiar with some of these if you have used check website status services or application monitoring tools.
To achieve success and reach the full potential of a live game, game publishers, developers, or investors need to monitor specific KPIs. These KPIs are essential for making informed decisions and maximizing returns. As the gaming industry grows and prospers, keeping track of the right set of KPIs becomes increasingly crucial.
Concurrent Users (CCUs)
Concurrent Users (CCUs) indicate the number of users connected to the game servers. By monitoring CCUs, you can determine the server’s load and capacity needs, ensuring the best performance and preventing server overloads. Similar problems are encountered in other areas where auxiliary services are also actively used. For example, you can check Starlink.com status to find out the performance of this website.
Daily Active Users (DAU)
Daily Active Users (DAU) refers to the number of unique users who engage with a game daily. This parameter is used as a KPI to understand the game’s popularity and track trends and user engagement. DAU helps assess the game’s potential for growth and measure the impact of updates or events.
Average Revenue Per Daily Active User (ARPDAU)
ARPDAU is a metric used to assess the effectiveness of a game’s monetization strategy. It measures the average revenue generated per daily active user through in-app purchases, advertisements, or subscription models. Tracking ARPDAU enables game makers to optimize their revenue generation approach and make informed decisions about monetization opportunities.
Monthly Active Users (MAU)
Monthly Active Users (MAU) measures the number of unique users interacting with your game within a month. This KPI provides a more comprehensive understanding of user engagement and aids in evaluating the game’s long-term sustainability and appeal.
The churn rate indicates the proportion of users who discontinue playing the game during a specific time frame. Monitoring churn rate helps identify trouble areas, improve strategies to retain users and maintain a positive user base. Understanding the churn rate is crucial for assessing a game’s capacity to hold onto players and maintain long-term success.
The retention rate is the percentage of players who keep playing the game consistently. A high retention rate signifies a loyal player base and indicates that the game is popular and of good quality. Tracking the retention rate helps improve the process of welcoming new players, creates better ways to keep players engaged, and decreases the number of players who stop playing.
The conversion rate is the percentage of players who take specific actions, such as making purchases or reaching certain stages in the game. This metric assesses how well a game generates revenue and helps identify ways to improve monetization strategies. Analyzing conversion rates enables decision-makers to make informed changes and maximize the game’s earning potential.
Customer Satisfaction (CSAT)
CSAT uses surveys to measure a player’s satisfaction with a game. It provides helpful feedback that can be used to identify issues and solve problems. By using CSAT surveys in analytics, developers can better understand how players feel and make informed decisions to improve their satisfaction.
Average Session Length
Average session length is the duration players actively engage in the game during one play session. This measure provides insights into player engagement and areas that may need improvement and assists in optimizing game content and mechanics. Understanding the average session length is essential for improving user experiences and maximizing player engagement.
The virality coefficient measures the number of new players who join the game through word-of-mouth or referrals. It indicates how well the game’s social features, community engagement, and marketing campaigns perform. Understanding this metric is crucial for determining the game’s ability to grow organically.
Average Revenue Per Paying User (ARPPU)
ARPPU calculates the mean revenue earned from users who have completed at least one in-app transaction. Analyzing this metric provides insight into how much paying users are willing to spend and helps refine monetization approaches to increase revenue opportunities.